Watch Karl Herger, Digital Marketing Specialist at the City of Sydney talk about What’s On Sydney and its fantastic .sydney domain name, www.whatson.sydney below:

Up until the release of .sydney domains, there wasn’t really any way that we could meaningfully shorten the .nsw.gov.au domains. We’ve found www.whatson.sydney has been really effective in providing a direct and immediate entry point into the site, which is really important in a crowded marketplace.